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Want to stop losing leads and start converting them into paying customers? In this video, you’ll learn how to build a lead tracking and pipeline system that works for both e-commerce and service-based businesses. We’ll cover: ✔ How to capture every lead (from social media DMs to abandoned carts) ✔ Setting up your pipeline in OBMHub CRM (powered by HighLevel) ✔ Creating a simple lead scoring system to prioritise hot prospects ✔ Proven follow-up activities to boost conversion rates ✔ Tracking methods every business owner and marketing VA should know Whether you’re a business owner or a marketing VA, you’ll walk away with a clear, repeatable system for tracking, scoring, and following up with leads. 📥 Free Download: Hot Leads on Repeat → https://freehub.onlinebusinessmarketi... Choose a time to Chat with Chantal https://onlinebusinessmarketing.com.a... Learn more about Chantal on our website https://onlinebusinessmarketing.com.au/ Video Chapters: 0:00 – Intro & Why Lead Tracking Matters Chantel introduces the topic and explains why chasing more leads without tracking them wastes opportunities. 0:36 – Understanding the Buyer’s Journey Why most buyers don’t purchase immediately and the importance of mapping out how past customers became clients. 2:34 – Identifying Your Lead Captures Listing all your lead capture points—from calls and contact forms to events and partnerships. 3:20 – Speed & Structure in Follow-Up Statistics from HubSpot and Salesforce on how fast follow-up and a structured pipeline improve conversions. 4:10 – Lead Pipeline Foundations Using a spreadsheet or CRM to see every lead source, rank performance, and monitor the journey. 6:31 – Marketing’s Real Goal Shifting from just generating leads to qualifying and converting them, with consistent follow-up. 7:48 – Types of Leads You Should Track From website forms and DMs to event signups, referrals, and people clicking on your offers. 11:42 – Building & Using a Pipeline Setting up pipeline stages, tracking contact attempts, and triggering automations in your CRM. 14:28 – Lead Scoring System Assigning points for actions like downloads, clicks, and webinar attendance to identify hot leads. 20:42 – Service vs E-Commerce Follow-Up Differences in sales cycles, upselling existing clients, and creative follow-up activities to increase revenue. #LeadGeneration #MarketingVA #SmallBusinessMarketing #EcommerceMarketing #ServiceBasedBusiness #LeadTracking #SalesPipeline #MarketingAutomation #CRMSystem #OBMHub #HighLevelCRM #BusinessGrowth #FollowUpStrategy #LeadScoring #SalesConversion #MarketingTips #HotLeads #DigitalMarketingStrategy #SmallBusinessTips #MarketingForVAs