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In this episode of The Rent-ish Podcast, Zach and Patrick sit down with Ray Glymph, a real estate investor with over 100 doors, to break down one of the most overlooked success drivers in real estate: how you treat your tenants. Ray explains why treating tenants like customers leads to better retention, fewer evictions, lower turnover, and why lowering rent is often smarter than lowering standards. He walks through practical tenant-screening principles, communication strategies that prevent problems before they start, and lessons learned from managing dozens of units at scale. You’ll also hear Ray’s approach to fix-and-flip investing, why “ugly” properties can be the most profitable, and how mentorship accelerated his growth as an investor. If you’re a new or growing landlord looking for practical, real-world education, not hype, this episode breaks down what actually works. You’ll learn: How tenant treatment directly impacts cash flow Why strong screening protects your properties long-term How clear expectations reduce landlord stress What experienced investors do differently from beginners