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Coaching Team Objectives

Christian sits down with Jon Moore to unpack one of the most important — and most misapplied — practices in modern product teams: team objectives. They break down why OKRs often fail, how to make objectives meaningful for empowered teams, and why focus, trust, and problem-solving are at the heart of real product outcomes. - Today’s discussion unpacks: • What team objectives really are (and aren’t) • Why most companies get OKRs wrong • How to shift from outputs to outcomes • The role of leadership in creating focus and context • How to set clear, problem-based objectives • The difference between team, business, and individual objectives • Why functional goals kill cross-functional teams References: • Empowered (book): https://www.svpg.com/books/empowered/ • Google OKRs: https://rework.withgoogle.com/guides/... • Marty Cagan on Empowered Teams: https://www.svpg.com/empowered-produc... - SVPG series on team objectives: • Accountability: https://www.svpg.com/team-objectives-... • Action: https://www.svpg.com/team-objectives-... • Ambition: https://www.svpg.com/team-objectives-... • Collaboration: https://www.svpg.com/team-objectives-... • Commitments: https://www.svpg.com/team-objectives-... • Empowerment: https://www.svpg.com/team-objectives-... • Management: https://www.svpg.com/team-objectives-... • Overview: https://www.svpg.com/team-objectives-... • Summary: https://www.svpg.com/team-objectives-... - Where to find Jon Moore: • LinkedIn:   / jonathonmoore   - Where to find Christian Idiodi: • LinkedIn:   / cidiodi   - Where to find SVPG: • SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transforme... • Other books: https://www.svpg.com/books/ • Articles: https://www.svpg.com/articles/ • Workshops: https://www.svpg.com/ • Videos: https://www.svpg.com/videos - Timestamps: (00:56) What are company objectives? (02:39) Why teams get OKRs wrong (05:10) The true purpose of a team objective (07:48) OKRs only work with the right team culture (09:04) Leaders often want success shortcuts (09:58) The mechanics of a great team objective (13:28) Who should set team objectives? (18:23) The optimal cadence for revising objectives (20:11) Why environment shapes key results (22:41) You should lead with context (25:14) The high-integrity commitment (27:50) Can many teams share one objective? (28:59) A common objective pitfall (30:29) How to reinforce accountability - Disclaimer: While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/ - Production: Production by ⁠supermix.io