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On this episode of the Franchising 360 Show, hosts Tim Parmeter and Danielle Wright are joined by Blake Overduin, Chief Operating Officer of Poolwerx, to unpack what it really takes to scale a successful franchise brand. Blake shares how strong systems, operational discipline, and franchisee support create consistency across locations — and why franchising continues to outperform independent businesses. The conversation dives into leadership, growth strategy, and how brands like Poolwerx build trust with franchise owners while scaling nationally and globally. Whether you’re considering franchise ownership or building a franchise brand, this episode delivers practical insight from the COO of one of the most recognized names in home services franchising. ⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today! https://swiy.co/francoach 00:00 Intro 01:28 Danielle's Franchise Fun Fact 04:08 Guest Intro 04:46 Introducing Blake 06:43 Growing with Poolwerx 08:17 What is Poolwerx? 10:00 Bringing Poolwerx to the U.S. 10:55 Franchising with Poolwerx 12:00 The Retail Side of Poolwerx 12:30 What Other Services Poolwerx Offers 13:40 Franchising into the Cold States 15:50 The Role of a COO 17:15 The Ideal Franchisor 18:55 Franchise Business Coaches 21:50 Barrier to Entry 23:00 Outro