What Business Owners Get Wrong About Branding & Marketing | Interview with Joshua Hays скачать в хорошем качестве

What Business Owners Get Wrong About Branding & Marketing | Interview with Joshua Hays

In this episode of Let’s Bee Real, Bee Powell sits down with Joshua Hays, founder of New York Ave, to unpack one of the most misunderstood topics in business: the REAL difference between branding, marketing, and advertising—and why most business owners get it wrong. Joshua shares his journey from childhood entrepreneur to leading one of Central Florida’s most respected marketing agencies. Together, Bee and Joshua dive into branding values, community impact, AI’s disruption of the marketing industry, and how small businesses can stay connected to their audience in a noisy digital world. If you're a business owner, marketer, entrepreneur, or local community leader, this conversation is full of practical insights on brand identity, strategy, consistency, and the future of digital marketing. 🔍 Topics Covered ✅ Branding vs. marketing vs. advertising ✅ Why core values matter more than logos ✅ The biggest marketing mistakes business owners make ✅ How AI is transforming the marketing world ✅ Staying creative and inspired in a changing industry ✅ Why local businesses fuel local communities ✅ How consistency builds customer connection ✅ Real-world brand success examples ⏱️ Timestamps 00:00 – Favorite colors banter 00:15 – Welcome to Let’s Bee Real 00:22 – Introduction of guest Joshua Hays 00:48 – Josh’s background in entrepreneurship & marketing 01:50 – Why Josh loves building teams 02:51 – Childhood inspirations + core values 03:45 – Integrity in marketing 04:29 – Branding vs. marketing vs. advertising explained 06:17 – Real estate branding and the meaning behind colors 07:07 – Bee’s yellow brand identity 07:48 – Color psychology + brand meaning 08:56 – Biggest marketing mistakes business owners make 10:12 – Why business owners spread themselves too thin 11:03 – What brand success really looks like 12:27 – Building authentic connection with your audience 13:35 – Staying consistent in a noisy digital world 14:17 – The rapid evolution of tech + AI 15:22 – How Josh uses AI for strategy & creativity 16:10 – What keeps Josh creative 17:59 – Supporting the local community through local business 19:16 – Why “shop local” matters 20:11 – Local branding vs national brands 21:11 – Lightning round: fun questions 22:13 – Favorite candy bar (and a surprise!) 22:29 – Marketing pet peeves 22:56 – Dream home vibes 23:25 – The billboard question 23:54 – What business owners misunderstand about branding 24:19 – Finish the sentence: “The best marketing is…” 24:36 – Closing thoughts with Bee Powell ---- We believe you deserve better. As the #1 real estate brokerage in DeLand and surrounding areas, Bee Realty Corp has the energy to move you. Go from the contract to a quick and smooth close with Bee Realty Corp. ---- Visit us 📍: 118 W Plymouth Ave, DeLand, FL 32720 Call us 📞: 386-279-7522 ---- Watch all of our videos: https://bit.ly/3vbjWpe Like us on Facebook: https://bit.ly/3xX5RNR Follow us on Instagram: https://bit.ly/3xY94ga Subscribe to our YouTube channel:    / beerealtycorp   Follow us on Twitter: https://bit.ly/3OD9VHX Keep up with us on LinkedIn: https://bit.ly/3ODahON Email us: info@beerealty.com