The Content Distribution Effect скачать в хорошем качестве

The Content Distribution Effect

With brand funded content on the rise, it's critically important that marketers have tools to effectively distribute that content to the right consumers. But with fragmented audiences and privacy concerns at an all time high, effective distribution has never been more challenging. Zefr and MAGNA, the global research and forecasting arm of IPG, will present research on best practices of content distribution based on multi-year studies with multiple content-focused brands. The studies will reveal the impact of key factors in storytelling, from the emotional connection from distribution, to the impact of a distributing content against fresh content on YouTube, to provide actionable opportunities for the attendees to make their content more effective. Presented by ZEFR Chip Russo EVP, Strategic Partnerships ZEFR Tom Ramsden Senior Director Brand Communications adidas