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Local brands here in the Philippines discussed the importance of sustainability towards local fashion. Due to many issues and the rise of competition in the fashion industry that lead up to fast fashion that goes behind the process of manufacturing, it is important to address and market sustainable clothing to the consumers. In this day and age, people are becoming more aware of being environmentally friendly and finding ways to avoid fast fashion. The reason why they reach out to fast fashion is that it's readily available and cheaper. Sustainable fashion allows us to be more creative as well as use the resources around us to make clothing that will go hand-in-hand with the environment which will definitely be beneficial for future generations.