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Analyzing the customer journey in an e-commerce website is essential for understanding the user's experience and identifying areas for improvement. The customer journey refers to the path a user takes from initial engagement with a website or product to final purchase: placing an ad, personalized recommendations experience, safe and secure communication, and delivery options - all those can be assisted with Machine Learning so that a customer walks away happy and does come back. :::::::: If you love watching talks like this one, consider joining us in person at the next event: www.datamakersfest.com 👉 FOLLOW US Instagram: / datamakersfest LinkedIn: / data-makers-fest Our channel features talks for anyone building products and services with and around data. Subscribe to our channel for videos on Data Science, Machine Learning, AI, Data Engineering, and more. Data Makers Fest videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non-Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International). To use the talk for other purposes, please contact us at [email protected]. #datamakersfest #datascience #ai #machinelearning #dataengineering