Brand MVNO: How Non-Telco Brands become providers скачать в хорошем качестве

Brand MVNO: How Non-Telco Brands become providers

Brand MVNO is a powerful strategy where businesses like banks, retailers, or sports clubs launch their own mobile service using an existing mobile network — and reach out to their existing audiences who already trust them. In this video, we explain how to turn loyal customers and fans into paying subscribers without building cell towers or investing in infrastructure. What’s inside: • What Brand MVNO entails, and how it differs from traditional #MVNOs. • How it works: partnering with MNOs and leveraging owned channels such as a bank app, stores, stadiums, and loyalty programs. Three case studies: ** Barça Mobile: FC Barcelona and NEVG on the Orange network (Spain) which focuses on fan loyalty and eSIM for travelers with over one million eSIM app downloads. ** SPAR Mobile (South Africa): Using the MegsApp infrastructure and MTN network to provide “Shop & Earn”, non-expiring data, and effective rewards for shopping. ** Capitec Connect (bank): Capitec sought to build a “better bank” and moved customers to digital channels, while remaining profitable for MNO wholesale by offering non-expiring data and prices two to three times lower than competitors. Since 2001, PortaOne has been building the business support and online charging systems for Brand MVNOs like SPAR Mobile and Capitec Connect to implement non-expiring bundles, purchase-based data rewards, and wholesale settlement. Timecodes: 00:00 Introduction of the Brand MVNO, the difference compared to traditional MVNO and mobile operators 00:38 Why Brand MVNOs start in a better position than traditional telco MVNOs 01:32 Brand MVNO explained - the secret of rapid growth is focus on additional value rather than telecom revenues 02:28 Barça Mobile case - eSIM app that makes football fans stay connected 03:05 SPAR Mobile case - data rewards for shopping 04:04 Capitec Connect case - making Capitec a better online bank by dropping connectivity prices 06:51 Why Brand MVNOs win subscribers and how their business strategy is different from traditional MVNOs Useful links: A flexible MVNO billing platform with unlimited per-site license: https://www.portaone.com/telecom-solu... Related videos: All About MVNOs: Needed Know-how for a Successful Launch:    • All About MVNOs: Needed Know-how for a Suc...   MVNO Lifekit - Getting Started, Useful Checklists, Workflow Automation Flows & more:    • MVNO Lifekit - Getting Started, Useful Che...   If you have any more questions or are interested in learning more - contact us at: https://www.portaone.com/#contact Subscribe to our PortaOne YouTube channel to see new videos about our products and serviсes:    / @portaone   Visit us at: PortaOne Blog - https://blog.portaone.com/ PortaOne Documentation portal - https://docs.portaone.com/ LinkedIn -   / portaone   Twitter -   / portaone   Facebook -   / portaoneinc   Reddit -   / portaoneinc   Pinterest -   / portaone   #brandMVNO #MVNO #telecom