Before You Start a Business, Watch This | Otissa & Company скачать в хорошем качестве

Before You Start a Business, Watch This | Otissa & Company

Most people think starting a business is about having a great idea. It’s not. In this episode of Otissa & Company, I sit down with Dr. Joanne Scillitoe, Endowed Chair of Entrepreneurship at Cal State Northridge. We talk about what actually builds a business that lasts. Not hype. Not trends. Not “go viral” energy. Real foundations. We cover: • Why entrepreneurship is a disciplined process • The difference between product skill and business skill • What customer discovery really means • Why structure matters more than people think • Incremental innovation vs chasing the next big thing • Why AI is a tool, not a shortcut I am not an AI expert. But I understand systems and the programs that move them forward. That insight is what has helped me use AI inside my own small business and help other founders do the same. Here’s the truth. You can have a strong idea and still struggle. You can have customers and still plateau. You can love your craft and still not understand business. This conversation brings clarity to the pieces founders often skip. If you are building something right now, this will help you slow down in the right places so you can grow in the right direction. Welcome to Otissa & Company. This is where strategy meets real business building. ⏱️ CHAPTERS 00:00 Why entrepreneurship is misunderstood 04:00 Product skill vs business skill 09:00 What makes businesses sustainable 18:00 Customer discovery explained simply 27:00 Incremental innovation vs “new ideas” 34:00 AI in business the right way 41:00 When structure starts to matter 46:00 Bridging research and real business #entrepreneurship #smallbusiness #aiforbusiness #businessoperations #customerdiscovery #howtobuildabusiness #businessstructure #startupsuccess #founder #businessstrategy #OtissaandCompany #Bravuraa