Your Google Ads Target CPA Isn't Working? Here's Why скачать в хорошем качестве

Your Google Ads Target CPA Isn't Working? Here's Why

Stop Throwing Money at Google Ads CPA Problems You Can Actually Calculate I'm looking at a client campaign right now. Target CPA is $35. Actual CPA hit $41. Most marketers would panic and start changing audiences or keywords. That's backwards thinking. Here's what I do instead. I pull the conversion rate first. This account converts at 17% - that's 1 conversion for every 6 clicks. Then I check the average cost per click. It's $7.15. Now the math is obvious. 6 clicks at $7.15 each = $42.90 per conversion. No wonder we're hitting $41 CPA instead of $35. The targeting isn't broken. The account structure is fine. We just need cheaper clicks. Simple division tells us exactly what CPC we need: $35 divided by 6 clicks = $5.83 maximum cost per click. That's it. No guesswork. No "testing new audiences." Just math. Most Google Ads managers miss this because they overthink the problem. They'll rebuild entire campaigns when they just need to optimize for cheaper clicks. I've seen accounts waste thousands because someone changed perfectly good targeting instead of doing basic math first. Check your conversion rate. Check your CPC. Do the math. Then optimize the right metric.