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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - WBF

Have your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Read the post here: https://moz.com/blog/writing-headline...