Convert Prospects with Sales & Marketing Data Sharing in Marketo Engage | Adobe for Business скачать в хорошем качестве

Convert Prospects with Sales & Marketing Data Sharing in Marketo Engage | Adobe for Business

Create seamless data sharing between sales and marketing teams to convert prospects into loyal customers with Marketo Engage. Learn how to create consistent and compelling customer experiences through collaboration with sales and marketing. • Track real-time customer behaviors including email engagement, event attendance, and chat interactions • Provide conversation summaries and context to sales agents before follow-up conversations • Create Smart Campaigns that automatically score engagement activities for leads and accounts • Help sales teams view, manage, and prioritize promising leads through Marketo Sales Insights • Highlight ""Interesting Moments"" that signal strategic follow-up opportunities • Maintain bidirectional CRM integration with complete control over shared data • Automatically route leads between sales and marketing nurture programs based on readiness Chapters: 0:00-0:13 Introduction to Sales and Marketing Alignment 0:14-0:33 Tracking real-time customer behaviors 0:34-1:05 Leveraging Adobe Dynamic Chat for customer engagement 1:06-1:32 Implementing lead scoring for team synchronization 1:33-1:59 Using Marketo Sales Insights with your CRM 2:00-2:19 Highlighting strategic follow-up opportunities 2:20-3:04 Maintaining bidirectional CRM integration Learn more about how Adobe Marketo Engage can meet your sales and marketing alignment needs: https://business.adobe.com/products/m... Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/ Follow to learn more about Adobe for Business Solutions: https://business.adobe.com/   / adobe-for-business