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In this video, I break down what I’ve learned after 30 years in sales and marketing, including the last few years running cold email at scale — and why the biggest improvements in results didn’t come from better tools, more automation, or more volume. They came from something most people now avoid. Actual conversations. You’ll learn: Why cold email isn’t the problem — and where most lead gen really breaks The difference between activity and intent (and why dashboards lie) Why phone-based qualification multiplies results instead of slowing them down How one client generated £1M in pipeline in 90 days and closed £500K in month one Why “spray and pray” lead gen burns trust, time, and margins How to spot bad lead gen before you pay for it This isn’t theory. It’s what actually works for UK B2B service businesses selling high-value work. No hype. No AI fairy tales. No vanity metrics. Just a clear explanation of why most lead generation fails — and how to fix it. If this sounds familiar, you’re not broken. The system you were sold probably was. SILVA CLIENT SPOTLIGHT - £500K in 1st month • £500K in 1st Month PLUS £1M+ Pipeline in 9... https://calendly.com/leadsearchers/30min