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Go from marketing chaos to marketing confidence, book a call with our team to learn how: 👉 https://call.contractordynamics.com/yt If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.” In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026. From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control. If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you. Key Takeaways for Roofing Company Owners ✔️ Why AI broke “set it and forget it” marketing ✔️ How PE-backed companies are driving up ad costs ✔️ Why homeowner trust is lower than ever ✔️ The 80% rule that’s changing buying behavior ✔️ Why generic ads and stock content no longer work ✔️ What “Five Mile Famous” really means in 2025 ✔️ How poor tracking hides wasted ad spend ✔️ How smart companies double down on what works Timestamps 00:00 Why roofing marketing failed in 2025 01:38 Reason #1 04:34 Reason #2 06:51 Reason #3 08:32 Reason #4 09:56 Stop spraying and praying 10:45 Tracking what actually matters 11:54 The 4 reasons recap 12:29 Accountability beats tactics 13:08 Book a marketing clarity call Connect with Contractor Dynamics Website: https://www.contractordynamics.com/ Facebook: / contractordynamics Instagram: / contractordynamics LinkedIn: / contractor-dynamics #roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers