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This overview of Intuitive Surgical covers its 1995 founding and da Vinci system evolution, including the Computer Motion merger. It highlights the "razor-and-blade" business model, where systems sales drive recurring revenue from instruments, accessories, and services, typically comprising 75-84% of total revenue. The company's value proposition centers on the Quintuple Aim: better outcomes, improved experiences, lower costs, and expanded minimally invasive surgery access, supported by a comprehensive ecosystem. The analysis explores the growing robotic surgery market, driven by minimally invasive surgery adoption, AI advancements, and expansion into Ambulatory Surgery Centers. While Intuitive Surgical has historically dominated, it faces increasing competition from Medtronic, Johnson &Johnson, CMR Surgical, and Asensus Surgical. Financially, Intuitive has shown consistent revenue growth and strong operating margins, though gross margins face tariff pressures. The company maintains a healthy balance sheet with minimal debt. A SWOT analysis identifies strengths like market leadership and innovation, weaknesses including high costs and da Vinci reliance, opportunities in geographic expansion and AI, and threats from competition and economic conditions. Future growth drivers include the global rollout of da Vinci 5, expansion of Ion and SP platforms, and a commitment to digital and AI advancements, alongside managing key risks. This information is based on data up to Q1 2025 and full-year 2024 results. Important Remark: This content is for informational purposes only and not financial advice. Investing carries risks. Conduct your own research and consult a financial advisor. The creators are not liable for actions taken based on this information. #intuitivesurgical #davincisurgicalsystem #RoboticSurgery #minimallyinvasivesurgery #medtech #healthcareinnovation #surgicalrobots #isrg #medicaldevices #QuintupleAim #healthcaretechnology #surgicalinstruments #davinci5 #IonPlatform #SPPlatform #aiinsurgery #ambulatorysurgerycenters #medtronic #Johnson&Johnson #cmrsurgical #asensussurgical #healthcarestocks #investmentanalysis #markettrends #swotanalysis #businessmodel #RazorAndBladeModel #financialperformance #synektik