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#lenskart #lenskartipo #lenskartcasestudy Lenskart, led by Peyush Bansal, is finally heading for its IPO—and this time, the buzz is not about hype, but about real profits. In this business case study, we break down how Lenskart transformed from a loss-making startup into one of India’s most profitable consumer tech brands. You will learn how Lenskart built its powerful omnichannel model, how the Bhiwadi manufacturing plant changed its cost structure, and why its IPO is being watched closely by investors across India. We also cover how the brand scaled globally through its Owndays acquisition, expanded into Singapore, the Middle East, and Europe, and set up a new Hyderabad facility 10x larger than Bhiwadi. We also explore key lessons from Peyush Bansal’s leadership, how Lenskart mastered unit economics, and what this IPO means for the future of India’s consumer tech startups. If you want to understand how Lenskart plans to use its IPO money, what makes its business model profitable, and why it is a case study for sustainable growth, watch till the end. Perfect for entrepreneurs, startup founders, investors, and anyone interested in industry breakdowns, the Indian business ecosystem, and startup case studies. Subscribe for weekly startup case studies, business breakdowns, and entrepreneurship insights! - Timestamps: - Connect with us: Email: [email protected] Instagram: / levelupwithhiral YouTube: / @levelupwithhiral Comments: Share your thoughts and suggest next topics! - If you enjoyed this, I'm sure you will enjoy our deep dives on: 1. Jio Hotstar - • Jio’s Masterstroke: How It Stole Hotstar f... 2. Why Zomato Changed its name to Eternal Ltd - • Why Zomato changed its name to Eternal Ltd... 3. Minimalist - • Will Minimalist be 2025’s biggest acquisit... 4. Theobroma - • How Theobroma became a ₹3500 crore empire?... 5. Sequoia - • Why Sequoia is the GOAT in India's Startup... Disclaimer: This content is for educational purposes. Always consult with financial advisors for investment decisions.