Partnership Playbook with Ross Layton of Beaufort 12 скачать в хорошем качестве

Partnership Playbook with Ross Layton of Beaufort 12

➡️ Summary ➡️ In this conversation, Scott Covert interviews Ross Layton from Beaufort 12, exploring the unique partnership model that Beaufort 12 employs within the Salesforce ecosystem. Ross discusses the anti-PDO approach, which allows for better management and support of applications, contrasting it with traditional consultancy models. The conversation delves into the importance of building strong relationships with partners, navigating API limitations, and the critical role of testing in app development. Ross also shares insights on pricing strategies, feature development, and the future of partnership models in the app development landscape. ➡️ Guest ➡️ Ross Layton   / ross-layton-b3a46813   Beaufort 12 https://www.beaufort12.com/ ➡️ Podcast ➡️ https://subscribe.appsemblyline.com/ ➡️ Takeaways ➡️ Beaufort 12 offers a unique partnership model in the Salesforce ecosystem. The anti-PDO model allows for better management and support of applications. Consultancy and app development require different approaches and mindsets. Building strong relationships with partners is crucial for success. API limitations can significantly impact development capabilities. Testing is a critical component of app development, especially for ISVs. Pricing strategies should be fair and transparent to retain customers. Feature development is driven by customer feedback and partner needs. Micro economies of scale can be achieved through a consistent development framework. The future of the partnership model looks promising with continued innovation. ➡️ Chapters ➡️ 00:00 Introduction to Beaufort 12 and Ross Layton 01:53 The Unique Partnership Model of Beaufort 12 06:05 Transitioning from Consulting to App Development 12:02 The Lean Operations of Beaufort 12 17:55 Building Trust with Major Brands 21:47 Evaluating Potential Partnerships 24:48 Support and Customer Experience Innovations 26:16 Navigating Salesforce Support Challenges 28:39 Pricing Strategies and Customer Fairness 31:27 Roadmap Development and Feature Requests 35:35 Leveraging Micro Economies of Scale 38:10 The Importance of Comprehensive Testing 40:57 Salesforce Alignment and Partner Dynamics 44:08 Future of Brand Management and Partnerships 46:18 Unique Business Model in the Salesforce Ecosystem ➡️ Keywords ➡️ Beaufort 12, Salesforce, App Development, PDO Model, Integration, Nonprofit, API, Testing, Pricing Strategy, Customer Support ➡️ Hashtags ➡️ #salesforce #isv #appexchange #pdo #integration