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There’s a new buzzword called EAT: Expertise, Authority, and Trust where Google is saying you need to have these 3 things to rank. You want to show there’s credibility to the words written, that your site has ownership, show who are the authors of the site, and that there is some type of brand. Make a proper ‘About Page’, just for the algorithm’s sake. Don’t forget to check out the blog post and grab your “Action Guide” for this episode: https://evergreenprofits.com/matt-dig... — Subscribe to the Podcast: iTunes: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/79cgJV3... Connect with us on Socials: Instagram: / hustleandflowchart Facebook: https://FB.com/hustleandflowchart Twitter: / egprofits LinkedIn: / hustleandflowchart — Matt Diggity joins us today for a real, in-depth, tactical show about affiliate marketing. He’s the founder of Diggity Marketing, Leadspring LLC, The Search Initiative, Affiliate Builders, The Affiliate Lab, and the Chiang Mai SEO Conference, and is probably one of the most, if not the most successful affiliate marketer that we know. He breaks down his exact formula on how to pick which niches to go into, how to figure out the best content to write, the ratio of valuable content to content that pitches your offer, how he drives traffic using SEO, and as well as how he builds these affiliate sites to flip to gain over a 40X earning. “In the market places, this is just recently, we are seeing multiples go up to 40-45X profit. If you get a website making $10,000 a month, you can sell it for $450,000 right now.” - Matt Diggity Some Topics We Discussed Include: • Examples of good niches to start out with when creating affiliate sites • How to find a good copywriter and vet them out • Best ways to optimize your site when selling for the biggest returns • How to dig out the best keywords using a swiss army knife? • How to get out of the Google sandbox without digging your way out with a shovel • Step by step instructions when first building your site • What to create for content going forward after your site is up and ranking • Ideas for who to partner up with both online and due diligence before you agree • How to prove to show Google that you EAT: Expertise, Authority, and Trust • Matt’s tool stack and which are his favorites • The beauty of being optimized as showing up as the featured snippet — Episode Highlights: 0:00 Intro 1:47 No One Is Going To Buy A Book Called “The 60 Hour Work Week” 7:21 The Basis Of All Things SEO 10:44 Which Niche To Go For 19:03 Ongoing Content 21:30 Who To Partner Up With 25:02 How To Optimize Before Selling The Site 30:02 The Right Team And Business Model 35:42 Affiliate Lab 41:31 Tool stack 42:53 Outro — About Joe Fier & Matt Wolfe: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). They started in business together 13 years ago and haven't stopped learning, testing, and scaling since. They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life. Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts. #MattDiggity #AffiliateMarketing #AffiliateSites