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In the world of luxury perfumes, jasmine and rose are the king and queen—no floral fragrance is complete without them. And some 100,000 farmers in a tiny area around Madurai produce the world’s best jasmine that powers scents by Dior, Guerlain or Tom Ford. It takes more than 1,000 kilos of these tiny milky-white flowers to make just one kilo of jasmine oil—an oil that sells for nearly ₹4 lakh. The jasmine sambac or Madurai jasmine is considered a symbol of love, beauty and purity. In this video we find out how the unique geography and climate of Madurai produce the ‘intoxicant queen of the night’ that goes into a bottle the world’s rich and famous are ready to splurge on. Read the the full story here https://theplate.in/jasmines-journey-... We help you understand India from farm to plate. Read a more detailed story here https://theplate.in/jasmines-journey-... Visit https://ThePlate.in for more. The Plate on Instagram: / theplateindia and / theplate.hindi The Plate on X: https://X.com/thePlateIndia Ex. Producer/Presenter - Sanjana James Direction/Camera/Edit - Kishore Ravi Script - TR Vivek Music - Deepak Paramashivan Singers - Roshni Ramanan, Deepak Paramashivan Recording Engineer - Baba Prasad (Digi Sound Studio) Keyboard Sequencing - Sagishnu Xavier Audio Post Prod. Supervision - Gagan Baderiya Mix & Master - Aniket Mohanty (Audiokraft Studios) Asst. Sound Engineer - Sahil Anwar --------------------------------------------- Contents of video --- 0:00 Intro 1:01 Bold flavours 2:37 Madurai and malli 4:50 The daily race 6:33 French connection 9:39 Liquid gold 10:37 Sustainable harvest 13:15 Meenakshi's gift --------------------------------------------- #MaduraiJasmine #MaduraiMalli #WorldsBestJasmine #JasmineSambac #TamilCulture #luxuryperfumes