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This webinar provides graduate students with a structured, evidence-based approach to applied qualitative research, guiding participants from the development of a rigorous research plan to the generation of meaningful data. The session will cover strategies for achieving methodological congruence by aligning objectives, design, and sampling, as well as techniques for crafting answerable research questions using the EPPiC framework. Participants will also learn to apply a decision-making process to select appropriate data collection methods, including individual interviews and focus groups. This webinar is ideal for graduate students seeking practical tools and strategies to strengthen the quality and impact of their qualitative research. The workshop was facilitated by Karen Campbell, RN, PhD, assistant professor, School of Nursing. Campbell’s program of research focuses on the intersections of women’s health with physical and social geography. She has taught graduate-level courses in qualitative research and designed and conducted multiple applied qualitative research projects using a broad range of study designs and approaches to analysis.