Behind the Screens, Working in Social Media, with guests Candace Portman & Lindsay Spencer скачать в хорошем качестве

Behind the Screens, Working in Social Media, with guests Candace Portman & Lindsay Spencer

In this episode of The Social Dialogue Podcast, Shane and Jenna are joined by Big Voice Social team members Candace and Lindsay for an honest, behind-the-scenes conversation about what it really means to manage social media for brands in their voice.  From authenticity and brand voice to TikTok vs. Instagram and the realities of the gig economy, the team breaks down the misconceptions people have about social media management - and what actually makes a client (or employer) great to work with. This episode pulls back the curtain on strategy, collaboration, consistency, and why “just posting” has never been enough. Whether you’re a business owner, a content creator, or someone curious about working in social media, this conversation offers real insight into how modern marketing actually works. 🔑 Key Takeaways • Why authenticity isn’t optional anymore—it’s foundational • The biggest differences between TikTok and Instagram, and how brands should approach each • What social media managers actually do all day (spoiler: it’s not just posting) • How the gig economy and side hustles fit into modern careers • What makes a client or employer great to work with • Why understanding your brand identity matters more than chasing trends • How social media strategies have evolved—and why flexibility is key • The importance of collaboration between clients and marketing teams • Why consistency beats virality every time Keywords social media, authenticity, marketing, TikTok, Instagram, gig economy, client relations, social media strategies, podcast, Big Voice Social