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In this episode of Mighty Finsights, Rory Holland explores the human side of fintech leadership with Chris Levy, President and CEO of Pursuit. Chris’s story is a rare example of internal mobility—he joined Pursuit as a summer intern in 2010 and climbed the ranks to become CEO by 2022. Discover how Chris balanced a full-time career in credit underwriting with the rigors of completing a law degree part-time, and why he chose to stay at a mission-driven organization rather than join a traditional firm. Chris and Rory discuss: The massive challenge of rebranding a 70-year-old financial institution How unifying three legacy entities helped the organization better serve its communities. Pursuit’s extraordinary effort during the COVID-19 pandemic, where they deployed $780 million in PPP loans to help more than 11,000 small businesses survive From the discipline of the golf course to the impending joys of first-time fatherhood, Chris shares the values and lessons that have shaped his journey to the C-suite. [00:00] A Rebrand During COVID [00:27] The Mighty Finsights Introduction to Chris Levy [01:46] Opening Remarks [04:57] An Introduction to Pursuit [07:53] The History of Pursuit Before the Name Change [10:48] The Difference Between Mission-Driven and Conventional Lending Business Models [14:35] The Market Challenge that CDFIs Grapple With [17:03] The Pursuit Logo and Flight Graphic [17:59] The Decision to Rebrand the Company [20:51] How Rebranding Has Helped Pursuit Grow [24:38] Working on PPP with Pursuit [27:53] Accepting Hard Feedback and Making Hard Choices [32:17] The Role of "Mission" in Finance and Fintech [34:39] Where Pursuit's Marketing is Now and What's Next [37:22] SMBs are a Vital Economic Driver in the USA [39:57] The Joy of Becoming a Father [42:09] Final Remarks and How to Connect with Pursuit Be our next guest on the Mighty Finsights podcast! https://cstmr.com/mighty-finsights-po... ► Looking to Connect with CSTMR? LinkedIn: / cstmr Website: https://cstmr.com/ Podcast Transcript: See our website for the full transcript of this episode. ► Want to Reach Out to Pursuit? Chris Levy LinkedIn: / chris-levy-874831228 Website: https://pursuitlending.com/