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In this episode of the #LetsTalkSupplyChain Podcast, we discuss: [02.16] An introduction to Quinn, his background, and role at Reveel. [02.49] An introduction to Tony, his 25-year industry career, and role at Paccurate. [04.23] The current parcel shipping landscape and the key industry factors that have led us here. “Carriers are incredibly focused on generating revenue, specifically increasing the revenue per shipment of all packages in their network.” [06.09] The 2026 #GRI, why it looks different to previous years, and why it’s more important than ever to have strong transportation #technology and #packaging partnerships. “Although the increase is that same 5.9% we’ve seen historically, the carriers are actually moving to non-stop pricing changes throughout the course of the year… They're coming with a 'death by a thousand cuts' mentality.” [11.52] The changes carriers have made to target large and inefficient packages in their network, and how good data #visibility and packaging can help mitigate these price increases. “Carriers are narrowing their ideal package profile, as much as they’re trying to narrow in on their ideal customer, to get those inefficient packages out of the network.” [16.57] The ‘what, where, and how’ of solving problems with data visibility, the power of continuous improvement in partnership, and how #data visibility and packaging #optimization solutions can work in tandem to drive results. “The improvement is cyclical… It doesn’t matter which way the data is coming; we feed each other.” [19.50] Why it’s typically been so difficult to make changes to packaging, and how Paccurate makes it easier. “Packaging touches everything – warehouse layouts, automation, labor… But not many companies have packaging engineers who can look at this dynamically. So you end up static.” [24.38] How improved #transportation data visibility is helping businesses identify and realize opportunities for cost saving, and the power of negotiation capital. [28.51] Why transportation networks are like onions, and how ‘peeling back the layers’ can help you fully understand your costs and the underlying reasons for them. [30.20] Where AI will have the greatest impact on the transportation data visibility and #optimization space. “The transportation industry is really well situated to get a lot out of AI.” [32.07] How a combination of real-time data, agility, and packaging optimization can bring a real competitive advantage. “We’re in such a rapidly changing environment. Every day there’s something new. So using technology solutions and data visibility to stay on top of what’s changing allows you to be a proactive shipper instead of a reactive one.” “An educated shipper is a carrier’s worst nightmare.” Plus, Quinn Nelson of Reveel & Tony Villanova of Paccurate talk about the 2026 General Rate Increase, the current parcel shipping landscape; & keeping costs down. ➡️ So tell us in the comments below, where do you see the biggest inefficiency in how you currently pack and ship? ⮕ Follow along for more discussions in the #SupplyChainIndustry! ⮕ Want to connect with Quinn Nelson? / quinnnelson ⮕Want to connect with Tony Villanova? / tonyvillanova ⮕ For more on Reveel, visit https://bit.ly/4kFlfoJ _______________________________________________________ Subscribe to Let’s Talk Supply Chain (LTSC): https://bit.ly/31Urilf Work with Sarah Barnes-Humphrey: https://bit.ly/3obGNfU Shop Supply Chain Merch: https://bit.ly/3ksInsH LTSC Website: https://bit.ly/3bXc28M LTSC LinkedIn: https://bit.ly/31PsdmS LTSC Facebook: https://bit.ly/3wDtTLp LTSC TikTok: https://bit.ly/3GOtDyv LTSC Instagram: https://bit.ly/3dxuTrJ LTSC Blog: https://bit.ly/3naZHV7 LTSC Clubhouse: https://bit.ly/3rNG3RJ Sarah’s Facebook: https://bit.ly/2YCAidm Sarah’s LinkedIn: https://bit.ly/3wDjZcW Thoughts and Coffee: https://bit.ly/3ya9Ll6 Action Items with Dyci Sfregola: https://bit.ly/3JYsJzQ No Bullshipping with Hope White: https://bit.ly/3IqJIKA LogTech Live with Eric Johnson: https://bit.ly/3su34Jr LTSC Asiapac: https://bit.ly/3bWAPtL Blended (Diversity and Inclusion) Podcast: https://bit.ly/3oeciWN Women in Supply Chain Podcast: https://bit.ly/31Fbsum Women in Supply Chain Blog: https://bit.ly/3c1sxAQ #SupplyChain #SupplyChainManagement #SCM #LogisticsManagement # # #