Advanced Lead Scoring Techniques for B2B Tech Companies скачать в хорошем качестве

Advanced Lead Scoring Techniques for B2B Tech Companies

Go beyond the basics of lead scoring and learn advanced techniques to better quantify lead quality, such as: • Using negative attributes to deprioritize bad fit leads • Going beyond page views and email opens for behavioral attributes • Programming forms to automatically progress lifecycle stage, regardless of score • Understanding how lead scoring can affect your Salesforce or Dynamics sync • Reporting on the average score of closed deals to determine how well your formula is working • Bonus: implementing a marketing contacts automation strategy to save money on your HubSpot subscription Our HubSpot Director, Emma Washington, won't just be talking about these best practices…she'll actually be leading a screen-sharing demonstration, so feel free to follow along in your own portal! Here are the links referenced in the video 👉 — Sample lead scoring matrix: https://resources.kiwicreative.net/le... — 5 Steps to Take BEFORE You Integrate HubSpot and Salesforce: https://resources.kiwicreative.net/hu... - - This is the webinar recording from the December 2023 HubSpot User Group (HUG) for B2B Technology USA. View/download the slides at https://www.slideshare.net/KiwiCreati... Sign up for future HUG events at https://events.hubspot.com/b2b-techno...