Shoppers Say One Thing, Buy Another | Here's What AI Shows скачать в хорошем качестве

Shoppers Say One Thing, Buy Another | Here's What AI Shows

Future of AI-Powered Consumer Insights with Trevor Sumner & Stan Sthanunathan Do brands really know their customers? In this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden tackle consumer insights by exploring the consumer sentiment gap — the disconnect between what shoppers say and what they actually do. Joining us are two industry heavyweights: Trevor Sumner, CEO of i-Genie AI Stan Sthanunathan, Executive Chairman of i-Genie AI, former EVP at Unilever & VP at Coca-Cola Together, they reveal how AI-powered shopper insights, natural language processing, and billions of unfiltered consumer signals are transforming retail intelligence. From surveys to real-time analytics, discover how brands can finally understand their customers — and their products — at scale. 🔥 Key Topics: Why consumer surveys no longer tell the full story How AI closes the consumer sentiment gap Empathy vs sympathy in understanding consumer insights The rise of disruptor brands in retail Augmented intelligence: AI + human insight 📌 Like and Subscribe to The Retail Razor channel for more sharp insights on retail innovation, consumer behavior, and the future of retail intelligence. 👉 Subscribe to our Newsletter: https://retailrazor.substack.com 👉 Subscribe to the Retail Razor Podcast Network: https://retailrazor.com/ Retail Razor Show S5:E13 Released on December 15, 2025 Guest info: *Trevor Sumner*, CEO, i-Genie.AI (http://i-Genie.AI)   / trevorsumner   Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO at [i-Genie.ai](http://i-genie.ai/), the leading AI platform for consumer insights, revolutionizing an industry that had been dominated with antiquated survey methodologies by synthesizing tens of billions of searches, social and video posts, ratings and reviews and market data for industry leaders like Kenvue, Unilever, Coca-Cola, Bayer, Clorox and more. Previously, Mr. Sumner was Head of AI and Data Platform products for Raydiant, a leading VC-backed digital experience platform that is transforming over 250,000 digital touch points across 4,500 clients with AI, computer vision and data. Mr. Sumner came to Raydiant when it acquired Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality, where Mr. SUmner served as CEO. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards. Stan Sthanunathan, Executive Chairman, i-Genie.AI (http://i-Genie.AI)   / stan-sthanunathan-1ab4035   Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021. Post retirement he has started an AI/ML enabled company called [i-Genie.AI](http://i-genie.ai/) focused on delivering near real time insights and ideas to help business identify Next Big Thing Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis. Stan co-authored a paper on Building an Insights Engine that was published in Harvard Business Review, Sept 2016. He has also co-authored a book titled AI for Marketing and Product Innovation. He was awarded Lifetime Achievement award at TMRE 2022 event Chapters: 00:00 Previews 01:23 Show Intro 04:43 The Consumer Sentiment Gap 05:37 Welcome Trevor Sumner & Stan Sthanunathan 06:30 Backgrounds of Trevor and Stan 09:11 Challenges in Understanding Consumers 16:58 The Evolution of Influencers 18:32 Limitations of Surveys and the Need for AI 25:46 Augmented Intelligence: AI + Human Insight 31:46 Challenges in CPG Innovation 33:02 Innovate: A Data-Driven Product 34:42 AI and Predictive Analytics 36:21 Democratizing Data Access 38:07 Mindset Shift for Rapid Actions 40:46 Adopting AI in CPG 48:16 Retailers and Data Utilization 52:59 Future of Brand Understanding 57:23 Conclusion and Contact Information 58:15 Show Close #retail #AI #consumerinsights #shopperinsights #RetailPodcast #ConsumerSentimentGap #AIinRetail #RetailInnovation #CustomerInsights #TopRetailExpert #RetailVoices #RetailRazor #podcast #retailtechnology #retailstrategy #digitaltransformation #retailtrends #retailstrategy #customerexperience #retailtransformation #retailnews #retailing #retailers podcasts #management #business #leaders #leadershipskills