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Google changed one setting on a client's Google Ads account overnight and burned £3,000 on junk traffic before they woke up. That's not a glitch, that's how the platform is designed. I'm exposing 8 settings that show you how to optimize your Google Ads account. Instead of Google quietly using them against you. This includes the "feature" that started as an internal Google sales tool to upsell advertisers, now automated and turned on by default in your account. Learn how to turn off auto-apply recommendations before Google switches your bid strategy overnight, fix location targeting so you stop paying for clicks from countries you never intended to target, why your optimization score is a "spend more" meter (not a performance grade), and how to verify conversion tracking that 42% of accounts get completely wrong. Whether you're running Google Ads for local businesses, e-commerce, SaaS, or lead generation, these 8 settings determine whether you're burning budget or actually winning. Keywords: Google Ads settings, Google Ads optimization, auto-apply recommendations, conversion tracking, Google Ads audit, PPC optimization, Google Ads waste. 🤖 Ready to build your future-proof business? Get started here: Get my FREE Ultimate Business Growth Blueprint Here: → https://themichaelelliott.gumroad.com... Book a Call With Me → https://cal.com/michaelelliott-ai Website → https://adtrain.co.uk/ Enjoy That? Your Next Watch Is Below 🍿 Follow me on other platforms: 📸 Instagram: / michaelelliott.ai 📘 Facebook: / michaelelliottai 🐦 Twitter/X: https://x.com/mikeelliott_ai 🎵 TikTok: / michaelelliott.ai 💼 LinkedIn: / michaelelliottai Why watch? If this is your first time here, hi, I’m Michael! I’ve spent the last decade running digital marketing campaigns that manage millions in ad spend every month, and for the past 3 years I’ve been obsessed with building AI + automation systems that save businesses real time and money. Along the way, I’ve become a top 1% Upwork freelancer with over $500k earned helping companies grow and scale. But this channel isn’t about me, it’s about you. Too many people talk theory when it comes to AI and automation. I’m here to cut the fluff and show you real systems, real builds, and real strategies you can copy and use to actually work smarter (not harder). My goal is to help you build smarter systems that free up your time, grow your business, and ultimately give you more freedom in life 🙏 If that sounds good, hit like, tap subscribe, and drop a comment with what you’d like me to cover next. Thanks for being here! Chapters: 0:00 - The £3,000 Overnight Disaster 0:45 - Introduction: 8 Settings Costing You Money 1:30 - Rule 1: Kill Auto-Apply Recommendations 3:15 - Rule 2: Fix Location Targeting (Presence Only) 4:40 - Rule 3: Ignore Your Optimization Score 6:20 - Rule 4: Turn Off Display & Search Partners 8:00 - Rule 5: Fix Your Conversion Goals 9:45 - Rule 6: Verify Your Conversion Tracking 12:30 - Rule 7: Negative Keywords Strategy 14:00 - Rule 8: Search Terms Report Weekly 15:30 - Recap: The 8 Rules Framework 16:45 - Next Steps: Campaign Build Tutorial #GoogleAds #PPCOptimization #GoogleAdsSettings #ConversionTracking #DigitalMarketing #GoogleAdsTips #PPCStrategy #AdSpendOptimization #GoogleAdsAudit