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Today's show features: Tully Williams, Fixed Operations Director of The Niello Company Dave Thomas, Director of Content Marketing at CDK Jim Sabino, Fixed Operations Director of All American Ford Paramus This episode is brought to you by: Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit https://www.foureyes.io/ to learn more CDK Global – CDK joins the show to break down their new Affordability Tracker which takes a look at the cars average Americans are buying the most. CDK is also tracking incentives and trucks to get a pulse on the market that goes beyond the ATP. Plus, CDK’s 5th annual Friction Points study is here and shows a marked improvement in the time it takes to sell a car. Only 35% of buyers now report a 2+ hour process, the lowest level yet, signaling meaningful progress in dealer speed and execution. https://www.cdkglobal.com/insights Key Moments: 00:00 Why Social Media & ROI Matter as Margins Tighten 08:45 Welcome to Daily Dealer Live 09:40 Auto Industry Headlines: Ford, Honda, Dealer M&A, and Policy Updates 15:44 Fixed Ops Friday Interview: Retention, Pricing Strategy & F&I Products 30:42 Building a Dealer CDP: Owning Data, Targeted Marketing & Drive-Over Tech 43:28 NADA Buzz + CDK’s Built‑In CDP: One Source of Truth & LTV Predictions 46:57 Affordability Tracker: The Real ‘Average Joe’ Price vs. ATP Sticker Shock 55:44 Payments, Rates & the Friction Study: Faster Deals, Lower Satisfaction, F&I Waits 01:00:17 Mobile Service Playbook: Scaling Vans, Fleet Profit, KPIs & Common Launch Mistakes 01:06:13 Used-Car Acquisition + Recall Law Debate Check out Car Dealership Guy’s stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ / guydealership Instagram ➤ / cardealershipguy TikTok ➤ / guydealership LinkedIn ➤ / cardealershipguy Threads ➤ https://www.threads.net/@cardealershi... Facebook ➤ https://www.facebook.com/profile.php?... Everything else ➤ dealershipguy.com