The Rule of 12 with Lance Cayko скачать в хорошем качестве

The Rule of 12 with Lance Cayko

What do you do when you’ve built an award-winning, nationally recognized firm… and still can’t find profit? In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Lance Cayko (F9 Productions) to break down a counterintuitive turnaround: instead of hiring more people and chasing bigger volume, Lance capped headcount, tightened operations, and used pricing strategy to change the economics of the business. You’ll hear how Lance and his team created an “expedite” option that cut delivery time in half—and in many cases, prospects happily paid double. He also shares what happened when they raised fees (including for repeat clients), tracked time and KPIs at the employee level, and built a real feedback loop between architecture and construction to reduce field issues and improve outcomes. In this episode, you’ll hear about: ✔️ Why “busy” doesn’t mean profitable (and how to prove it with time tracking) ✔️ The hidden ceiling around headcount and customer service quality ✔️ A simple premium “speed” add-on that converts fast ✔️ How a 25% fee increase landed with clients (and why most didn’t blink) ✔️ The culture play: revenue visibility, shared targets, and 5-star review tracking ✔️ Why vertical integration (design + build + development) changes margins ✔️ The mindset shift: hearing “no” is part of winning long-term If you’re stuck at a plateau, drowning in overhead, or afraid to raise prices—this episode is a practical playbook for making profit without piling on more staff. 👉 Connect with Lance Cayko Lance Cayko on LinkedIn:   / lance-cayko-1227031a   Lance Cayko on YouTube:    / @fishingwithlance   Lance Cayko on Instagram:   / fishingwithlance   📊 Hosted by: Jeremy B. Shapiro, Host and Author,    / @yourbusinessgrowthplaybook   Chapters: 00:00 The “half the time, double the fee” moment 01:12 Meet Lance Cayko + the profit problem 03:05 Builder-first background and why it matters in design 06:10 Design-build as a differentiator and feedback loop from the field 09:05 Early survival mode and building systems for volume 12:20 Tiny house project, viral growth, and big brand opportunities 16:35 Vertical integration: architect + builder + developer 20:10 The confusing plateau: busy team, no profit 23:40 Time tracking, KPIs, and finding the real leak 27:10 Why headcount growth can break customer service 30:05 Raising fees and the “attorney letter” model 33:10 The expedite add-on: faster timeline, higher fee 37:05 Premium pricing vs race-to-the-bottom thinking 40:20 Revenue transparency: the office thermometer + reviews 44:10 Hiring lessons: training, standards, and culture 47:30 Turning losses into profit with better pricing mechanics 51:10 Advice: hear “no,” take ownership, and protect the model 54:40 Where to find Lance + wrap-up Keywords: Lance Cayko, F9 Productions, Your Business Growth Podcast, Jeremy Shapiro, premium pricing, price increase, value-based pricing, expedite fee, faster delivery, profit margins, service business profitability, time tracking, KPIs, architecture firm growth, design build, vertical integration, headcount cap, customer service, operations strategy, revenue transparency #podcast #PremiumPricing #ProfitTurnaround #ExpediteFee #ServiceBusinessGrowth #DesignBuild 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!    / @yourbusinessgrowthplaybook