GENNY | Fall/Winter 2019-20 Advertising Campaign скачать в хорошем качестве

GENNY | Fall/Winter 2019-20 Advertising Campaign

A snow queen, feminine and delicate yet strong and determined. She crosses an enchanted forest where the sunlight hits the snow creating charming reflections. The almost mystic silence of this magic, fascinating environment is only interrupted by the sound of nature. This fairy landscape serves as a background of the Genny Fall/Winter 2019-20 Advertising Campaign. Following the suggestion of this solitary journey, the brand’s creative director Sara Cavazza Facchini imagines the special and poetic wardrobe of this woman showing a romantic spirit. To face the cold temperatures, materials are warm and shapes are cocooning. The wrapping coats embellished with cape-inspired details and the midi dresses are crafted from a slightly padded white fabric with a mat finishing, recalling the purity of frozen surfaces. Echoing melting ice, the brand’s signature seductive femininity translates into fluid and lightweight flared dresses, which put the focus on the waist. Their precious sophistication is highlighted by the refined embroideries crafted from metallic mesh and enriched with Swarovski crystals. The sparkle of a starred sky breaks the rigor of the tuxedo, which is revamped with the new cape jackets paired with slim pants exalting the verticality of the silhouette, framed by the luxurious crystal embellishments. A tribute to women’s sensuality, the new smoking shows wide jacquard pants matched with a bustier vest featuring an intricate construction of silk Duchesse suspenders. Loyal companion of this snow queen, the white panther is embroidered on an oversized coat, suits, and maxi shirts. Completing the collection, kidassia fur gives a soft, warm touch to bags and patent-leather mules, while the leather boots with a sock-like effect are punctuated by sparkling Swarovski crystals.