How ANTA and Kyrie Irving Are Shaking Up the U.S. Sneaker Market скачать в хорошем качестве

How ANTA and Kyrie Irving Are Shaking Up the U.S. Sneaker Market

ANTA is making waves in the U.S., and we go behind the scenes to show how. From signing NBA stars like Kyrie Irving to opening their first Beverly Hills store, ANTA is redefining sports marketing, community engagement, and global expansion. In this episode, hear from Christian Laursen, ANTA’s U.S. Head of Marketing, as he shares: How ANTA went from 0 to 100 in just 90 days in the U.S. The strategy behind celebrity partnerships and influencer engagement Creating a loyal community that travels to events across cities Innovative approaches to marketing, SMS, and AI for growth Lessons from working with GOAT, Adidas, and iconic sports moments Whether you’re in sports, marketing, or business growth, this episode gives a blueprint for bold moves in competitive markets. Chapters: 0:00 – Intro: ANTA’s U.S. Ambition 4:57 – Pinch-Me Moment: Beverly Hills Store Opening 6:01 – Disrupting the Market with Community & Stars 10:00 – Influencers, Authenticity & Growth Marketing 13:58 – Experimentation as a Superpower 17:19 – AI & Tech: Smarter Marketing at Scale 20:40 – Lean Team, Big Impact 22:30 – Global Lessons: Content Goes Everywhere 24:16 – Closing the Loop: Omnichannel & Retention 26:16 – Creating Moments That Matter