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In Episode 10 of 'Let's Talk Upcycling - Dialogues with Refash,' we explore the sustainable fashion movement in the Arab regions and its impact through the lens of the brand Salad, with Loulya Halwany, Senior Marketing and Sales Manager of FabricAID, joining us from Lebanon. Originating from FabricAID, a social enterprise dedicated to reducing waste and providing dignified shopping experiences for marginalised communities, Salad is a high-end, genderless brand crafted with consciousness. Starting with the innovative repurposing of 4,000 previously unwanted suits into unique, handmade ready-to-wear line, Salad showcases how creative upcycling can revolutionise the fashion industry. Loulya walks us through how Salad combats fast fashion, the role of donation bins, their engagement in educational programs with schools to educate the youth, and navigates the evolving perceptions of upcycling, thrifting, and secondhand shopping in the Arab world. This episode brings you Salad's journey of upcycling, reflecting its name—a sustainable mix of different elements with a significant environmental and societal impact. Timestamps: 0:00 Welcome & Introduction 1:36 Origins of Salad from FabricAID 2:03 Clothing Donation Sorting 2:51 Upcycling Solutions for Suit Disposal 3:56 Volume and Conversion of Suit Fabrics 4:59 Innovative Pattern Techniques 6:18 FabricAID's Overview 6:59 Combating Fast Fashion 7:19 Support from FabricAID Team 7:54 Consistency in Material Supply 8:32 'Teach Them Young' Educational Program 9:04 Pricing Strategy for Salad Garments 10:25 Consumer Acceptance of Pricing 11:00 No Two Pieces Alike on Website 11:41 Arab World's Sustainable Fashion Reception 12:11 Transforming Secondhand Stigma 12:42 Upcycling Popularity in MENA 13:08 Origin of the Brand Name 'Salad' 13:54 Future Plans for FabricAID and Salad 14:40 Conclusion and Thanks Key Takeaways/Key Insights: Educational Outreach: Initiatives like the 'Teach Them Young' program in schools, promote sustainable practices and emphasise the importance of donating clothes from an early age for a better future. Fixing Secondhand Stigma: Proper treatment and creative repurposing can effectively fix and change the stigma associated with secondhand or used clothing. Ethical Pricing: Handmade, upcycled products are priced to reflect quality and sustainability, contrasting with fast fashion's quantity-over-quality approach. Follow Refash on Social Media to stay up-to-date with all things #upcycled Instagram: refash_ Facebook: refash.official X: https://twitter.com/refash_?lang=en Pinterest: refashofficial Discover more about Salad's Impactful Mission: Website: https://wearsalad.com/ Instagram: / wear_salad #LetsTalkUpcycling #SustainabilityJourney #Salad #Upcycling #EcoFriendlyLiving #Secondhand #UpcycledFashion #FabricAID #ZeroWaste #LoulyaHalwany #RefashDialogues #Donttrashitrefashit