$50M Brand Leader Explains Why Functionality Will Define Cannabis Drinks скачать в хорошем качестве

$50M Brand Leader Explains Why Functionality Will Define Cannabis Drinks

$50M Brand Leader Explains Why Functionality Will Define Cannabis Drinks Flavor is great — but the future of cannabis drinks may well be functionality 🍹💨 Ayrloom president Mack Hueber, whose brand leads NY’s cannabis drinks market (250K cases/year, $50M run rate), says the next wave is: 🔶 Minor cannabinoids like CBN, CBG + functional ingredients for targeted outcomes 🔶 Marketing drinks by “what they’ll do for you” — sleep, focus, relax, uplift — not just how they taste 🔶 Adapting the playbook from non-alc and functional drinks, where mood-based branding (“Unwind,” “Focus,” “Boost”) has been a proven sales driver In categories like adult non-alc, this strategy has created breakout hits and loyal followings. Could it work the same way for cannabis beverages? What are you seeing in the market? Drop your thoughts below 👇 For the latest updates, follow us: Business of Drinks: LinkedIn:   / business-of-drinks   Instagram @bizofdrinks Erica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry’s most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn:   / erica-duecy-4a35844   Instagram @ericaduecy Scott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn:   / scott-m-rosenbaum   Caroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor. LinkedIn:  / caroline-bork-lamb   Instagram @borkaline SPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/business... If you enjoyed today’s conversation, follow Business of Drinks wherever you’re listening, and don’t forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you! #BusinessofDrinks #BeverageIndustry #BeverageTrends #DrinksBusiness #NAbeverages #FunctionalDrinks