Smarter Re-Engagement: How Smart Strategies Drive Real ROI - Webinar скачать в хорошем качестве

Smarter Re-Engagement: How Smart Strategies Drive Real ROI - Webinar

As user acquisition costs climb and privacy restrictions tighten, re-engagement has become both marketer’s biggest challenge, and greatest opportunity. But most brands still treat it as a cost centre instead of a growth engine. In this session, M+C Saatchi Performance, SplitMetrics, and Moloco unpack how smarter creative, sharper targeting, and new measurement frameworks can transform re-engagement strategies into scalable ROI drivers. You’ll learn how to: Prove incrementality in a privacy-first world, without over-spending. Identify the creative variables that drive meaningful return visits and conversions. Build re-engagement programs that strengthen LTV without wasting spend. Because, here's what we know: Retargeting done right can deliver over 160% higher conversions. The brands that win aren’t the loudest; they’re the ones that predict what users want next. With hyper-personalization, algorithms are learning to anticipate user intent, driving not just higher conversions and sales, but also greater loyalty and lower cart abandonment. Retargeting that respects privacy performs better. Nearly half of U.S. consumers hesitate to share data, and only 16% would if they trust the brand. Earning that trust is what drives real re-engagement.