Beyond Awareness: Modernizing Iconic Brands for Amazon Profitability скачать в хорошем качестве

Beyond Awareness: Modernizing Iconic Brands for Amazon Profitability

What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy?  Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry? You’re known for being a people-first leader. What strategies do you use to build and motivate high-performing teams, especially in fast-paced, transformative environments? You emphasize using breakthrough thinking backed by customer analytics. Can you share an example where data-driven insights led to a transformative strategy for a brand? With your experience in both global corporations and agile startups, what trends or technologies do you believe will most significantly impact the future of digital commerce in the CPG sector?