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Trust Signals That Most Sites Are Missing That Google And AI Search Looks For First SEO Secrets Your Should Know: / localseogateway The source provides an overview of the crucial *trust signals* that search engines like Google and AI prioritize, emphasizing that these signals, collectively known as *E-EAT**, are more vital than ever in the age of AI content. The author identifies several common E-EAT deficiencies that are frequently observed during audits, including **missing NAP data* (Name, Address, Phone Number), which should appear consistently in the footer, about, and contact pages. Another major issue is the presence of *weak or absent "About Pages,"* which are essential for establishing *expertise, authority, and trust* through detailed bios, team photos, and verifiable testimonials. Finally, the source suggests that businesses must secure a *strong review presence* on platforms like TrustPilot and Google My Business, and proposes that using *ChatGPT to assess a brand's trustworthiness* provides a rapid and honest reality check regarding E-EAT status. #seo #aisearch