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Fundraising in 2025

In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D explores the trends and opportunities awaiting fundraisers in 2025. The episode begins on a high note, celebrating record-breaking charitable donations reported in 2024, despite inflation’s impact. Bill emphasizes that smart budgeting and realistic goal-setting remain key to navigating such challenges. With the S&P 500 ending 2024 on a positive note, Bill points out historical trends suggesting a fruitful year ahead for fundraising efforts. The conversation then pivots to the oft-discussed statistic that only 50% of U.S. households donate annually. Bill demystifies this figure, emphasizing that many households alternate their giving year-to-year. Data from various surveys, showing 61% to 88% of households donating, underscores the breadth of opportunity for nonprofits. Millennials emerge as a focal point, now ranking second in giving by household, ahead of Gen X. With Millennials entering their prime earning years, nonprofits are urged to refine strategies tailored to this demographic’s unique preferences, such as a focus on impact investing and entrepreneurial philanthropy. Looking ahead, Bill shares exciting updates from The Fund Raising School. New courses, including ones on Millennial-focused strategies, impact investing, and donor stewardship, aim to equip fundraisers with cutting-edge tools. He highlights the growing role of AI in streamlining administrative tasks, enabling fundraisers to focus on donor relationships. A compelling example includes a nonprofit leader who leveraged AI to add 100–200 more face-to-face donor meetings annually. Finally, the episode touches on the ongoing wealth transfer from Baby Boomers, framing it as an urgent call to enhance planned gift fundraising. Bill introduces updates to the planned gift management certificate, including a more donor-centric approach to these sensitive conversations. As always, The Fundraising School reaffirms its commitment to supporting fundraisers at every stage of their career with comprehensive courses, webinars, and tailored training programs, ensuring they stay ahead in an evolving philanthropic landscape.