Moving Beyond Strengths: Getting Campaign Readiness Right in 2026 скачать в хорошем качестве

Moving Beyond Strengths: Getting Campaign Readiness Right in 2026

Maximizing Campaign Readiness: Tools and Strategies for Fundraisers Join Mallory Erickson and Annie Quade as they discuss moving beyond typical fundraising strategies and getting campaign readiness right for 2026. In this insightful conversation, they unveil research insights and introduce a valuable campaign readiness scorecard tool. Mallory, a seasoned fundraiser, coach, and consultant, along with Annie, Associate VP at the University of Texas at El Paso, explore the critical difference between skills and readiness, the impact of stress on fundraiser performance, and the importance of iterative practice and feedback. They also address how modern fundraising trends like micro campaigns necessitate enhanced fundraiser preparedness. The episode provides actionable strategies and a customizable scorecard to help organizations assess and improve their campaign readiness effectively. 00:00 Introduction and Welcoming Remarks 00:47 Meet the Hosts: Mallory and Annie 02:49 Understanding Campaign Readiness 04:04 Identifying Gaps in Fundraiser Preparedness 06:32 Challenges in Measuring Campaign Readiness 09:20 The Importance of Fundraiser Behavior 21:12 Introducing Activate and Its Benefits 27:12 Breakdown in Structure and Flow 27:47 Impact of Pressure on Fundraising Conversations 29:26 Challenges in Donor Conversations 30:11 Importance of Practice and Feedback 31:08 Measuring Fundraiser Performance 39:15 Role of Micro Campaigns 45:36 Q&A and Final Thoughts