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SaaS Go-To-Market-Strategy: How To Build A Go-To-Market Strategy [2021]

A common mistake a lot of first-time founders make is assuming that they will create a perfect product, have an ideal launch, and people will just come to them. That’s not how it works… 🧐 For a SaaS to be successful, you need to market it and get eyeballs on your product to get more installs and start growing your business. However, think about the fact that when you first launch your very first product, you probably don’t want the whole world looking as it may crash, and might not be ready for a big amount of users. For any business, growth is incremental and that’s why you should have a go-to-market strategy. 🔥 A go-to-market strategy is your plan to acquire the first few customers, the first traction, the first feedback when you first launch your SaaS product. My recommendation is to start with a lean launch, and as you have more resources, start thinking about bigger options. 🧠 Check out the full video to dive into the 4-step go-to-market strategy that we used when we first launched EasyCall, one of our apps. 🔔 Subscribe and hit the bell to stop missing out on our AMAZING giveaways: https://bit.ly/3n7J6AM  💡 Ready to build your own Micro SaaS business with us from scratch? Register now for early access: https://bit.ly/3NUbN08 Not sure if you should register? 🤨 Dip a toe in the water and check out our Shopify App FREE Crash Course: https://bit.ly/3NVW1la ⚙️ Fancy some free resources? Click here: https://bit.ly/36X42WC 💻 Want to talk shop? Book an online meeting with us:   Ruth 👩🏻‍🦱: https://bit.ly/3hIoI6l Eric 🧔🏻: https://bit.ly/3K3ibPS 🌐 Check out our NEW website here: https://www.rutheric.com/ In this video: 00:00 Intro 00:13 SaaS Go To Market Strategy 03:25 Understand Your Key Value Proposition 04:35 Identify Your Target Audience 07:10 Research You Competition 09:00 SaaS Distribution If you have any questions or would like us to talk about a specific topic, comment below and we will get back to you. Thank you for watching #rp