Скачать с ютуб Going beyond the buzzword Practical advice for marketers looking to adopt a PLG - Sandy, Charli AI в хорошем качестве

Going beyond the buzzword Practical advice for marketers looking to adopt a PLG - Sandy, Charli AI

Product-led growth (PLG) is a business strategy in which the product itself serves as the primary driver of user acquisition, growth, conversion, and retention. The result is a company-wide focus on the product as the main base of long-term, scalable business growth across all departments, from engineering to sales and marketing. In this session, Sandy, Charli AI, discusses the five steps to PLG, the importance of marketers in the PLG cycle, and common PLG myths. #saas #saasinsider #plg #business Chapters: 0:00 - Intro 1:30 - Poll question 6:40 - Myths about PLG 8:01 - Messy middle 10:19 - Marketers are very important in PLG cycle 11:24 - Five steps to PLG 12:30 - Alignment & education 15:16 - Thinking in loops 16:30 - Compounding growth loops 23:27 - Advice for marketers 25:37 - Q/A session Want to join the SaaS Insider community? We are an open B2B SaaS community. Connect with us: Website: https://www.saasinsider.com/ LinkedIn:   / saas-insider   Twitter:   / saas_insider   Gold Sponsors: https://superchargehq.com/ Platform Partners: https://www.airmeet.com/