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Is AI replacing salespeople, or making them 10x more productive? In this Best of episode, James Bissell brings together insights from Mike Pritchett (BuzzTrail), Matt Boulton (Perlon AI) and James Smith (ThoughtSpot) to answer the biggest question in modern sales: how should revenue teams really be using AI? You’ll learn whether AI can genuinely build pipeline, why outbound has become harder in 2025, and how leading sales organisations are using AI agents to increase productivity without increasing headcount. This episode breaks down where AI should replace admin, where it should enhance performance, and why it should never replace human relationships in sales. If you're a sales leader, SDR, AE, CRO or founder trying to understand how AI fits into your go-to-market strategy, this conversation gives you practical insight, not hype. --- NEW: The Sales Readiness Playbook Download today: https://www.therevenueenabler.com/the... FREE SALES RESOURCES → Do you need more pipeline? → Is your win rate too low? → Do you need to close bigger deals? → Deals are stalling and slipping? → Struggling to hit your revenue goals? I’ve created a load of free resources to help you solve the problems above. 1) Free Prospecting Course Included is the cold call script my last team used to go from 6-60 meetings per month, cold email templates, video and voice note scripts and more. Get free access here: https://www.therevenueenabler.com/fre... 2) Downloads Instantly download sales resources, including the MEDDPICC deal score sheet, Ghosting Playbook, Demo Checklist, Rapid Research AI, and more. Access them Here: https://www.therevenueenabler.com/dow... 3) The Sales University Get a 7 day free trial to 400+ sales training lessons (courses listed below), 1:1 and group coaching, AI agents and more. Get started for free here: https://www.therevenueenabler.com/sal... Courses: → Prospecting → Discovery → Demo → Multi-threading → Business Case → MEDDPICC → Closing & Negotiation → Competition Trap Setting → Pitch Decks → Ghosting → Workshops → Outcome Drivers Chapters 00:00 – Intro: Is AI replacing sales? 01:05 – Will AI replace our salespeople? 03:40 – Why you can’t automate real sales conversations 06:10 – Where AI should replace admin, not humans 09:20 – Can AI really build pipeline? 11:30 – Why outbound is harder in 2025 14:10 – Scaling relevance vs scaling volume 17:30 – Are buyers less willing to take meetings? 20:45 – How to 10x go-to-market with AI 24:00 – The CEO challenge: grow without more headcount 27:30 – What 10x productivity actually means 31:00 – Reimagining the sales process with AI agents 35:20 – Change management: the real bottleneck 39:00 – Technology is no longer the constraint 42:00 – Final thoughts: replace or enable?