Behind the Build: How We Brought IRONMAN's Epic Series + Run RnR to Life скачать в хорошем качестве

Behind the Build: How We Brought IRONMAN's Epic Series + Run RnR to Life

Every race has a climb. Ours was digital. When IRONMAN trusted Axelerant to re-imagine and re-platform two of its most iconic sports brands — Epic Series (mountain biking) and Run Rock ’n’ Roll (running × music) — the team knew it wasn’t just another delivery. It was a marathon and a concert happening at the same time. In this behind-the-scenes story, Kartik Shukla, Senior Project Manager at Axelerant, shares how his team built, broke, and rebuilt their way to a double launch that tested every limit — timeline, energy, and trust. Inside this story: • The first moment the team said “yes” — before knowing how hard it would be. • Why two parallel builds changed everything. • The 2 a.m. stand-ups, Slack jokes, and “it works on my machine” moments that defined the culture. • The launch night: two sites, one team, one unforgettable mic-drop. Kartik’s takeaway: “Challenges aren’t stop signs. They’re the beats that make the performance memorable.” 🔗 Explore more about our services: https://www.axelerant.com/services 👤 Connect with Kartik Shukla →   / shukla-kartik   Follow Axelerant → 🔹 LinkedIn:   / axelerant   🔹 Twitter:   / axelerant   🔹 Instagram:   / axelerantcom   #ironman #EpicSeries #RunRockAndRoll #websitelaunch #webdevelopment #teamculture #drupal #projectmanagement #humanxai #digitalexperience #Axelerant