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This episode is for anyone who’s ever ran out of drinks at a braai and wondered, "Why can't I just get this delivered?" Join us in The Unfair Advantage where, Don Packett and Kelvin Jonck sit down with the spectacularly awesome Enrico Ferrigolli, the co-founder of Bottles and now the Executive of Online at Pick n Pay. Enrico shares his incredible journey from Italy to South Africa, revealing the real story behind launching the Bottles app after running out of drinks at a braai. He explains how a pandemic-driven partnership with Pick n Pay was made possible by a "communion of intent," turning a clever idea into a massive local e-commerce operation. This episode is packed with real-world marketing and South African business growth insights, offering a look at what it takes to find a product-market fit, scale a company, and make magic happen in the tough retail industry. Chapters & Timestamps: 01:54 – Enrico’s Journey: From Italy to South Africa 03:21 – The Origin Story: Running Out of Drinks at a Braai 05:17 – The Partnership: Bottles and Pick n Pay's "Communion of Intent" 07:35 – The Bug of Entrepreneurship: From Bottles to Le Pickle Restaurant 10:22 – Advice on Merging Your Baby (Bottles) with a Corporate Partner 13:27 – The Most Important Question: Pineapple on Pizza?