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When Even 'Bad' Sell Sheets License Products

Stephen Key and Andrew Krauss, cofounders of inventRight, discuss real-life sell sheets in their new series. Surprise! Even sell sheets that aren't fancy or even necessarily professional-looking can license ideas — if the benefit of your product is strong enough. Stephen Key shares how an inventRight student licensed his idea with a basic, self-made sell sheet. The product, called the Weather Guard Sport Shield, visually communicated its value instantly without the need for elaborate design. Despite the inventor's initial doubts about the quality of his sell sheet, its clear messaging and effective visuals quickly grabbed the attention of companies, leading to a fast licensing agreement. Earn money from your ideas with the help of inventRight. We help you license your ideas, inventions, and products for passive income. Find out how by calling +1 (650) 793-1477 or emailing [email protected]. Do you have the next big hit? New to the licensing business model? Educate yourself first. — Read “One Simple Idea”: https://amzn.to/4fwVVOT — Explore inventRight’s Free Inventor Resources: https://bit.ly/3AaGko2 About Stephen Key, inventRight Cofounder Stephen Key is an award-winning inventor, renowned intellectual property strategist, lifelong entrepreneur, author, speaker, and columnist. He has over 20 patents in his name. The dozens of concepts he has brought to market have retailed in Walmart, 7-Eleven, and Disney stores and parks worldwide and been endorsed by Michael Jordan, Alex, Trebek, and Taylor Swift. He has defended his patents in federal court against the largest toy company in the world, Lego. In 1999 he cofounded inventRight with inventor Andrew Krauss to teach others his unique process of harnessing the power of open innovation in the licensing business model. His best-selling book about how to license an idea, One Simple Idea by McGraw-Hill, has been translated into six languages. He has spoken at Stanford University, Florida State University, the University of Michigan, UC Merced, the USPTO, World IP Forum, University of the Pacific, Cal State Fullerton, Washington University in St. Louis, the Art Center College of Design in Pasadena, the Economic Development Agency for Northern Ireland, and many more. He has written five books related to product licensing and intellectual property and is a longtime contributor to Forbes and Inc. From 2018-2019, he was honored to serve as an American Association for the Advancement of Science-Lemelson Invention Ambassador. In 2021, Mojo Nation named him as one of the 100 most influential people working in the toy and game industry. In 2022, World IP Forum named him a “Most Influential and Inspiring Leader Of All Time.” About Andrew Krauss, inventRight Cofounder Andrew Krauss is an expert on licensing products ideas for passive income. He has been helping creative people bring their concepts to market with less risk and more success for 25 years as a cofounder of inventRight. During his tenure as president, he grew the Bay Area Inventors’ Alliance group into one of the most active and well-established inventor associations in the country. In addition to advising the White House on innovation, he has been featured as a speaker at USPTO conferences and on NPR’s Science Friday. About inventRightTV inventRightTV is the leading source of information for people who want to earn money from their ideas for new products on YouTube. With 80,000 subscribers, average monthly views between 64,000–78,000, and average monthly impressions nearing 1 million, becoming an inventRightTV sponsor ensures you reach an extremely targeted audience of inventors, product developers, designers, and entrepreneurs. Email [email protected] for more information and to apply. ------------ inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies. Reference on this video to any specific commercial products, process, service, manufacturer, company, or trademark does not constitute its endorsement or recommendation by inventRight, LLC or its hosts. This video may contain links to external websites that are not provided or maintained by or in any way affiliated with inventRight, LLC. Please note that the inventRight LLC. does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.