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Frisco’s “$5 Billion Mile” looks like a flashy suburban boom—but it’s really a case study in how modern metros grow. In the early 2010s, this stretch of land along the Dallas North Tollway was mostly empty. A decade later, it’s anchored by the Dallas Cowboys’ headquarters, surrounded by hotels, offices, apartments, and one very public failure that forced a reset. This video breaks down why developers targeted this mile, how the Cowboys deal de-risked everything around it, why one $2 billion project collapsed in plain sight, and what its $3 billion replacement says about changing market demand. More importantly, it explains what this corridor reveals about Dallas–Fort Worth itself: a metro that’s no longer organized around one downtown, but multiple competing centers. Frisco didn’t just grow—it helped rewrite where corporate gravity lives in North Texas. Fair Use Disclaimer: This video contains copyrighted material used under the guidelines of fair use. The purpose of this video is to tell a story, and the content is transformative in nature. It is used for educational purposes, with the intention to inform and entertain viewers. All rights to the copyrighted material are retained by the respective owners. If you believe your work has been used in a way that does not fall under fair use, please contact me directly for resolution by emailing me at BuildCoreMedia@gmail.com!