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Physical Therapy Marketing 101

This video clip focuses on marketing strategies for physical therapy practices, emphasizing the importance of balancing time and effort with financial investment. Dave Kittle starts by referencing a colleague who actively markets his physical therapy services in various New York City locations. This colleague, Kellen Stanberry, engages with the community by bringing his portable treatment table to different sports courts and partnering with local businesses. Dave Kittle contrasts this approach with their own strategy, which involves spending more money on Google ads, allowing for a more laid-back approach without needing to physically go out and network. This highlights the trade-off between investing time and money in marketing efforts. A key point made in the video is the necessity for physical therapists to be proactive in marketing, especially if they don't have a budget for paid advertisements. Dave suggests various locations like coffee shops, gyms, libraries, and even grocery stores as potential places to engage with the community. The idea is to "be where the people are," whether that's in person or digitally. This is underscored with a reference to a line from "The Little Mermaid." Jimmy McKay also shares their personal experience of changing their marketing approach over time. Initially, they were more active and flexible, running around with a microphone to capture interviews. Later, they decided to set up a studio and have people come to them, which proved to be efficient and well-received. Finally, Jimmy McKay discusses leveraging live elements in marketing, expressing a desire to capture and broadcast events in real-time to maximize engagement and immediacy. This ties into the broader theme of adapting marketing strategies to one's strengths, resources, and the specific demands of the target audience. 🔗 Connect with Anthony Maritato: Website: www.choosept1st.com LinkedIn:   / anthony-maritato   Pinterest:   / choosept1st   Facebook:   / anthony.maritato.73   About Me: Hi! My name is Tony Maritato, PT and I am a physical therapist and practice owner. I created this channel to help other physical therapists, occupational therapists, and speech language pathologists understand Medicare billing and reimbursement. Over the years I have expanded the channel to include all things related to private practice management and growth. Please subscribe! If you would like to mail me: Total Therapy Solutions 5900 Long Meadow Dr Middletown, OH 45005 #physicaltherapymedicare #occupationaltherapymedicare #speechtherapymedicare