Building PowerShack: How Two Wholesalers Took Over TikTok скачать в хорошем качестве

Building PowerShack: How Two Wholesalers Took Over TikTok

Steve and Frank from PowerShack join Will and Jay for one of the most entertaining episodes yet. From running a small Essex wholesaler to becoming viral TikTok stars, the lads from Blackwall Electrical Supplies talk openly about business, burnout, buying groups and the power of social media in the electrical trade. 🟢 How PowerShack built a following by mixing humour with hard graft ⚫️ Why old school wholesaling is changing faster than anyone expected 🟢 What manufacturers and contractors can learn from social media ⚫️ Why buying groups like the EIB are changing the game for independents It’s real talk from the trade’s new generation of wholesalers who aren’t afraid to mix banter with business. 🎙 Hosted by Will Winter and Jay Whyte 🎧 Sponsored by C A U K – trusted test and measurement solutions built for professionals 📩 Sponsorship and guest enquiries: podcast@torqueup.co.uk #TorqueUpPodcast #PowerShack #Electricians #Wholesalers #ElectricalIndustry #CAUK #TradesTalk #ElectricalLife #TikTokElectricians #UKConstruction #navitas ⏱️ Chapters 00:00 Intro and sponsor read – C A U K 01:00 The long drive from Essex and car crash stories 04:00 How Blackwall Electrical Supplies became PowerShack 06:00 Family business roots and early wholesaling days 08:00 Working with friends and keeping it professional 12:00 The politics of the electrical industry 16:00 Sales reps, service standards and lost professionalism 18:00 Trade mornings and the value of counter staff 20:00 Why manufacturers can’t give installation advice 23:00 The hidden risk in imported cable 25:00 Price pressure and the impact on independents 27:00 How PowerShack use social media to stay relevant 30:00 Wholesalers choosing visibility over e-commerce 32:00 Manufacturers, marketing and TikTok influence 34:00 Collaborations between independents 37:00 The role of buying groups and joining the EIB 39:00 From burnout to building community 42:00 Why the EIB feels different from other groups 45:00 Is traditional marketing dead 47:00 The rise of storytelling and authenticity online 49:00 The real ROI of content creation 52:00 Building a PowerShack studio and future plans 55:00 Final thoughts – having fun while building the brand Editor: Mercie Winter-Swann