Key Principles of Being A Franchise Player in Business with Todd Staples скачать в хорошем качестве

Key Principles of Being A Franchise Player in Business with Todd Staples

Are you wondering why some products sell better even when they’re largely similar? What makes a single product stand out, especially in a saturated market? The first thing you have to know is that marketing plays a huge role. It doesn’t matter how good your product is; you need to learn how to attract people, make them stay, and finally purchase from you. There are several experts that can make marketing sound complicated, but go back to the basics. Stay simple and focused. Solve your bottlenecks first before considering any complicated campaign. In this episode, Todd Staples joins us to talk about how marketing and products go hand-in-hand. He shares the key principles and benchmarks to look for when improving conversion rates and how research is at the heart of solving bottlenecks. You need to use both quantitative and qualitative data to understand how your customers think and behave. Simple but effective changes can double sales and generate revenue you’d only ever dream of. At the end of this episode, you’ll get a clear understanding of how to consistently improve your marketing with simple but proven strategies! About Luke Todd Staples is an executive leader with over 15 years of experience helping businesses grow by utilizing strategy and data-driven marketing plans. He has a proven record of innovative business development, database marketing, and e-commerce marketing. He is currently the Head of Healthcare Innovation at ACTO and was previously the Regional Vice President of Business Strategy at Stream Companies. Three Reasons to Listen to the Podcast: Discover why having a good product is one part of business success and why you need to back it up with strong marketing. Learn the key principles of marketing and how you can apply both quantitative and qualitative research to grow your business. Understand why simple strategies are often the most effective but most overlooked by business owners. Essential Marketing Tools for any Business and Franchise Todd’s Experience with E-Commerce Todd created a light bulb for the automotive industry and found that having a website is useless if you don’t know how to market and drive traffic. He then set up a Yahoo store and sold 2 to 3 bulbs a week. Todd shared that it felt more like a hindrance rather than a business at that point. However, this experience taught him that he enjoys marketing more than product development. Marketing and Products Go Hand-in-Hand Remember that your product should have marketing. You can’t have one without the other. For any business to survive, you need three people to focus on the product, operations and finance, and marketing. Most entrepreneurs start off filling all three roles. Over time, you need to find the role that fits you the most. The most profitable thing you can do for your business is marketing. Key Principles of Marketing You don’t need to do everything at full speed all at the same time. Focus on the bottleneck. Your product or business is only as good as the weakest link. Your highest impact action will always be about solving your biggest bottleneck. Benchmarks to Look for Todd recommends fixing your funnel through research, finding out why people are not doing what you want them to do, and fixing it. Don’t assume answers and create solutions that don’t solve the problem. You can research by gathering both quantitative and qualitative data. Qualitative data can be simply asking people why they bought from you or not. This is where you get a better understanding of emotions, thoughts, feelings, and syntax. Meanwhile, quantitative research can utilize site or Google analytics and heat maps. Effective Quantitative Research Todd recommends having heat maps that can track clicks and scrolls. Mapping can help you find out where people don’t click or scroll. With analytics, you don’t need to understand every single metric. Todd recommends looking for outliers. Understand your pages that perform the best and worst, and figure out how to improve the latter using the former’s success. The metric depends on where your business is. You can measure through the number of sales or visits. Match Qualitative Research with the Quantitative Todd shares that it’s not enough what pages do well or not. You need to figure out the reasons behind them. Invite people to do usability testing and figure out where problems occur. Owners are so familiar with their products that it’s easy to forget the misunderstandings other people may have since they’re not as familiar with them. Think Simple and Be Curious Todd shares that simple strategies often work well, but people want to make complicated strategies instead. Don’t skip the basics. Make sure your marketing has a strong foundation first before considering big marketing campaigns. Utilize your customer list and ask them to fill out a survey. Find out how your business stands out...