Creative Entrepreneurship: A Mindset for Change | Stefania Manfreda | TEDxAccra скачать в хорошем качестве

Creative Entrepreneurship: A Mindset for Change | Stefania Manfreda | TEDxAccra

What does it take to be a true change-maker? In this inspiring talk, Stefania Manfreda explores the power of individual actions and the mindset needed to drive meaningful change. Highlighting self-awareness, passion, resilience, and a willingness to challenge the status quo, she shares how small, consistent efforts can lead to significant transformations in communities and beyond. Through compelling examples and practical insights, Stefania outlines a roadmap for aspiring change makers, emphasizing the importance of having a clear vision, building supportive networks, and maintaining grit and persistence. This talk is a call to action for anyone ready to embrace creativity and courage to make a lasting impact. Stefania Manfreda is an Italo-Ghanaian designer, entrepreneur, and curator known for her visionary contributions to Ghana’s creative and cultural landscape. As the founder of concept stores Lokko House and Elle Lokko, Stefania has spent over 13 years fostering innovation, supporting local talent, and curating dynamic spaces for Accra’s burgeoning creative community. Through her work, she has provided platforms for young artists, designers, and entrepreneurs to showcase their craft and grow their brands. Her initiatives, such as Lokko Decks music nights and POP shop & friends thrift experiences, have gained widespread popularity, attracting visitors, returnees, and the Ghanaian diaspora. Recognizing Lokko House as a hub of innovation, Stefania has partnered with the Ghana Enterprise Agency and the Mastercard Foundation to mentor emerging female fashion designers and help them establish global retail platforms. Stefania’s ambitions extend beyond retail and events. She is establishing a training institute as a creative hub for local youth, enabling collaboration with Ghanaian talent and reducing reliance on imported expertise. Passionate about amplifying local voices, Stefania continues to shape Accra’s urban culture while championing sustainability, innovation, and community empowerment. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx