Scalepath 4C TAM Framework™ скачать в хорошем качестве

Scalepath 4C TAM Framework™

The Scalepath 4C TAM Framework™ helps B2B technology companies define their TAM, SAM, SOM through the lenses of Customer Potential, Capture of Customer Value, Capabilities and Constraints. Custom Potential: At a high level, how many customers have the problem your solution solves? Capture of Customer Value: How much value can you capture from each customer by solving this problem? The Customer Potential, multiplied by Customer Value, equals the Total Available Market. Capabilities: What are your organizations capabilities right now to service the total market? This defines your SAM, or Serviceable Available Market. Understand how geo, language, deal size, and technologies impact your ability to service clients that come to you organically. Constraints: What are your current constraints used to define your target market and growth opportunity? In other words, where do you have a defensible competitive advantage and referencable customers? For more detail, check out https://www.scalepath.io/library/four...